How To Write A Research Paper Topics, Outline

Do not get stuck in an endless sea of sources, follow our guide to get the best grades possible for your paper. Contents What is a research paper How to start a research paper How to outline your work Creating a bibliography Tips for the initial draft Editing your draft What is a Research Paper When writing a research paper, it is important to remember that it is different to an essay in that it includes information and ideas from other sources. Building on this information with your own conclusions is vital and being able to document the origin of information to avoid plagiarism[1]. Generally regardless of the type of research paper that is being written, it should represent a particular viewpoint or argument. How to Start a Research Paper (Infographic) Choose a topic If your topic is not already given to you, then pick something that has meaning or interests you. The attitude you have towards the particular issue will be reflected in your research and overall writing. Make sure you pick an aspect to the topic as if it is generalized this can involve too much work and hard to focus on the thesis statement. Some research paper topics could include: The effects of global warming in the animal kingdom Effective ways to reduce air pollution The Effects of decriminalizing drugs Making prostitution legal having economic benefits The consequences of Brexit to the EU What threats do refugees have on a hosting country How do various religions oppress women The most popular new age religions Sexual abuse in the church Diabetes How to prevent Cancer effectively The importance of mental health State your thesis Try to write your thesis in just one or two sentences and think clearly what is needed to be proved. The thesis statement is the whole belief you are trying to prove or disprove in the work. An example of a thesis statement could look like: â€Å"Marijuana has a number of medical applications, and this includes the treatment of symptoms for epilepsy, cancer, and Parkinson's disease. Legalizing the use of marijuana will greatly benefit the medical sector by giving doctors access to this lifesaving drug.† Research as much as possible A good way to start your research is by going to the library and also looking at already reviewed research including scientific journals and articles written by experts. This kind of information is more reliable as it has been critiqued in the public domain already. The internet is by far the biggest possible source for any research paper and surfing the net for your chosen topic will give good results. Online surfing tips: Thoughtful use of search engines is vital, therefore don’t only take the top three search results and trust these. Look through many different sites and get a feel to what information is correct and useful. The website extension also can give clues to the reliability of the text, for example, â€Å"† and â€Å".biz† are typically commercial websites trying to sell things so will be harder to find the required articles. Although lots of â€Å"† sites are valuable sources of information and still can be used, it can help with narrowing the overall search process to bear in mind what sites contain beforehand. A good idea would be to browse online academic databases for more trustworthy source material. Some may require paid membership, but most universities have free access. These are much more beneficial as you can make your search more precise which will save you valuable time. Some good examples of websites to use are PsycINFO, Sirs and Proquest. Searching for particular databases related to the topic is also possible which can give you the most current search results. For example using the APA website to search for a database related to psychology. Create a rough bibliography Note down all the sources that are used at first on a separate piece of paper or in a file. This will be the basis for your works cited page. Write down the author, quote, page number and title of the publication used. An example of a rough sources page could look like this: Author Quote Title of Pub. Page number Sigmund Freud â€Å"How bold one gets when one is sure of being loved† Letters of Sigmund Freud 1873-1939 (1961) 10-12 Later on it is possible to build upon this, but for now just the essential details are needed to follow the outline of the research paper. How to Outline Your Work When creating an outline for a research paper, there are some key elements that need to be considered. This will make sure the work has the correct structure and the writing will become easier and also researching the topic. The best articles will have a well thought out outline to reference and build upon later on. Here is a research paper outline template to use: I Introduction - A Brief history and background B Thesis Statement II Body - A. First point to argue (weakest) 1. Supporting findings 2. Any opposition B. Second point to argue 1. More Evidence 2. Opposing statement C Third point to argue (strongest) 1. Back up point 2. Contradictions III Conclusion - A Summarize the findings of each argument 1. First point 2. Second argument 3. Strongest Evidence B Restate the thesis C Concluding paragraph Introduction When writing a research paper introduction, you should include a thesis statement which is the the belief or argument that is being explored in the article. Try to make it around one or two sentences long and think carefully about it as all the work that is done is based around this. With a research paper, details of the topic can be included and also a brief description of how the thesis statement will be proven or disproven. Body Although for some writers it might be easier to start with putting the arguments down first and then develop them into paragraphs. As you can always go back and adjust the thesis statement according to the research findings as unpredictable results can always turn up. It is best to present the supporting evidence with the strongest point last. Remember to write down commentary to the research as this will make it unique. Try to make the article flow well from one paragraph to another so that each paragraph doesn’t have an abrupt end. Conclusion When thinking how to write a research paper conclusion the key differences are that each of the arguments needs to be summarized. It is best to start with restating the thesis statement and then move onto the summarized points of the research. When writing the conclusion, it is important to tie up the results nicely of the research and give the reader a sense of completion. Also try to use the best choice words in the conclusion as this will leave more of an impression on the reader. Creating a Bibliography To avoid any possibilities of plagiarism, it is vital to list all the sources that have been used. The best way to record all documentation is with a bibliography and can be done in different styles depending on the type of research paper. Typically APA (American Psychology Association) will include a â€Å"references list† or â€Å"Bibliography† at the end of the paper. In-text citations need to be utilized which includes the author's last name, date of publication for the work and a page number. MLA (Modern Language Association) used widely in humanities also adopts in-text citations and will also include a â€Å"works cited† page at the end of the document. Chicago citation style was first adopted by Chicago University Press in 1906 and takes the form of two documentation systems. Author date style: Mostly used by social and natural sciences includes a brief in text citation which is expanded upon in the Bibliography section. Notes bibliography style: More commonly utilized by those in humanities in particular literature and the arts. A note will be recorded in the footer usually and also an entry in the bibliography. Tips for the Initial Draft Organise your material Try to keep all the notes and evidence in order and perhaps employ some color coding system to keep track. Also order your notes and research to the outline that has been prepared this will help the writing stage. Support each idea It is crucial that every point made in the research paper has supporting evidence, otherwise it will not be valid and appear just as commentary. Highlight areas that need more work later If you go through the article and look for weak sections or points, you can mark these somehow maybe highlight them. After you continue with the rest of the paper, it is possible to go back and further develop these ideas. Add commentary where possible To make your paper stand out from the rest add in additional commentary possibly in the footnotes to give your article the personal touch. Use paraphrase techniques or summarising This is a great way to avoid too long sentences that might start to distract the attention of the reader. Make sure the paragraphs flow well into each other To make the paper seem like a continuous text rather than a list of paragraphs with evidence. Include good transitions between the paragraphs and utilize transition words and phrases like â€Å"all things considered† and â€Å"another.† Editing your Draft Wait two or three days to go back and check Double check for any facts or figures that are wrong Organise ideas to the outline, change outline if needed Is the thesis proved well enough? All supporting information cited correctly? Check for grammatical errors and any repetition of words Is there a sense of conclusion to the paper? Run out of Time for all the Research? Do not worry if you have left your research paper until the last minute, come to our custom essay writing services page where you can get high quality writing or editing help. Ordering a custom paper couldn’t be easier from our team of professional writers from various academic backgrounds. So you can save time for the more important things in life! Plagiarism - Take someone else's work or ideas, and passing them off as one's own. ↠©Ã¯ ¸Å½

Biculturism and Marginalization Essays

Biculturism and Marginalization Essays Biculturism and Marginalization Essay Biculturism and Marginalization Essay * Ross-Sheriff ( 2011 ) commented that international migration forms have * changed as a effect of wide societal. political. economic. and environmental * tendencies and explained the causes of the drive forces were including war. * globalisation. urbanisation. and altering cultural norms sing societal functions and * duties ( Ross-Sheriff. 2011 ) . With these complex tendencies of migration * forms. Van Hear ( 2010 ) viewed migration as a procedure which was an built-in portion * of broader societal transmutations. but which besides had its ain internal kineticss with * other factors related to the migrating procedure. determining societal transmutation in their * ain manner. Migration was besides linked in complex ways to category. gender. coevals. * ethnicity and other societal factors. which were embodied in places in place and host * communities. and in work and domestic relationships. all of which might be * transformed in the class of the migratory procedure ( Van Hear. 2010 ) . To understand this complex procedure of migration. particularly under altering fortunes of one civilization to another. it might be utile to construct conceptual tools for understanding these ephemeral procedures in migration surveies and in societal scientific discipline more widely ( Van hear. 2010 ) . They besides include interceding agents and passages that need besides to be accounted for. every bit good as intersections among category. gender. coevals. ethnicity and other societal ruptures every bit good as the chief drive forces of migration ( Van Hear. 2010 ) . Of class there were other of import constructs such as dealingss between clip and infinite. between kineticss or procedures and results. and between construction and bureau that needed to acquire attending ( Van Hear. 2010 ) . However. it is impossible to discourse all different theoretical constructs involved in different types of migration procedure in the current limited survey. Rather. this survey tried to concentrate on psychological impacts such as cultural individuality and self-pride on migration through socialization procedures peculiarly on family- related migration because different forms of migration produced different communities and resulted in bring forthing different migratory individualities including changing degrees of psychological hurt ( Jones. 2008 ) . Further. few empirical surveies have focused on migrator grownups populations. Most migrators designation related literatures tended to associate more for striplings or immature kids because individuality formation might be peculiarly disputing in this cohort. particularly when the values and beliefs of their natal civilization differed significantly from those of the host society ( Sodowsky. Kwan. A ; Pannu. 1995 ; as cited in Farver. Narang. A ; Bhadha. 2002 ) . Therefore. this survey focused on cultural individuality and self-identification issues of grownup migrants’ themselves within a household construction harmonizing to different theoretical theoretical accounts relevant to version of new civilizations. because household was the basic instrument in the society ( Nesdale. Rooney. A ; Smith. 1997 ) . In fact. most cultural acquisition theories developed and evolved in 1990s. when international migration became a cardinal issue in international political relations at the beginning of 1990s. As Castle ( 2002 ) argued that migration. development and international dealingss were closely connected as migration was a major factor of transmutation for both sending and receiving states for different types of migrators ( Castle. 2002 ) . With this position. this survey by and large focused on those migration civilization acquisition theories developed in 1990 instead so looking at current positions in the most recent literatures. which really have evolved from these original theories in 1990s ( Castle. 2002 ) . As the findings from these research surveies has had been assorted or sometimes contradictory. it was of import to understand the exact nature of the relationship between migrator cultural designation and the socialization procedure both need to be specified and assessed decently with coherent measurings and theoretical premises ( Nesdale et Al. . 1997 ) . Important theoretical constructs: cultural individuality. socialization. biculturism. and marginalization. Harmonizing to Phinney ( 1990 ; as cited in Farver. Narang A ; Bhadha. . 2002 ) . cultural individuality and socialization were related but separate concepts. Cultural individuality involves an individual’s self-identification as a group member. a sense of belonging to an cultural group. attitudes toward cultural group of rank. and grade of cultural group engagement ( Farver et al. . 2002 ) . The term socialization was defined in anthropology as those phenomena. which resulted when groups of persons holding different civilizations came into uninterrupted first-hand contact with subsequent alterations in the original form of either or both groups ( Redfield. Linton. A ; Herskovits. 1936 ; as cited in Birman. 1994 ) . Although socialization was a impersonal term in this context ( that is. alteration might take topographic point in either or both groups ) . in pattern. socialization tended to bring on more alterations in one of the groups than in the other ( Berry. 1990a ; as cited in Berry. 1997 ) Berry ( 1997 ) argued that in all plural societies. cultural groups and their single members. in both dominant and non-dominant state of affairss. must cover with the issue of how to acculturate. Harmonizing to Berry ( 1997 ) . four socialization schemes were introduced: assimilation. separation. marginalisation. and integrating. When persons do non wish to keep their cultural individuality and seek day-to-day interaction with other new civilizations. the assimilation scheme is defined. In contrast. when persons place a value on keeping on to their original civilization. and at the same clip wish to avoid interaction with others. so the separation is defined ( Berry. 1997 ) . When there is an involvement in both keeping one’s original civilization. while in day-to-day interactions with other groups. integrating is the option ; here. there is some grade of cultural unity maintained. while at the same clip seeking to take part as an built-in portion of the larger societal web ( Berry. 1997 ) . Last. when there is small possibility or involvement in cultural care ( frequently for grounds of implemented cultural loss ) . and small involvement in holding dealingss with others ( frequently for grounds of exclusion or favoritism ) so marginalisation is defined ( Berry. 1997 ) . However. this socialization categories theoretical account has been criticized methodologically ( Rudmin. 2003. 2009 ; as cited in Schwartz et Al. . 2010 ) because all four of Berry’s classs were represented in the same manner by making the two by two matrix of socialization classs between high and low. However. the cut off point between high and low was arbitrary and would differ across samples. doing comparings across surveies hard. ensuing in the fact that all four classs existed and were every bit valid ( Rudmin. 2003 ; as cited in Schwartz et Al. . 2010 ) and proposing that non all of Berry’s classs might be in a given sample or population. and that some classs might hold multiple subtypes ( Schwartz et al. . 2010 ) . In peculiar. Berry ( 1997 ) viewed the term biculturism as mentioning to socialization that involved the single at the same time in the two civilizations that were in contact in integrative ways. which appeared to be a consistent forecaster of more positive results than the three options of assimilation. separation. or marginalisation. Berry and his co-workers ( Sam A ; Berry. 1995 ) assessed the socialization schemes of assorted immigrant groups in North America and the consequences showed that bicultural persons experienced less acculturational emphasis. anxiousness and fewer psychological jobs significantly. while marginalized persons suffered the most psychological hurt. including jobs with self-identification and cultural disaffection. which adversely affected their self-esteem ( Farver et al. . 2002 ) . However. Shiraev and Levy ( 2007 ) explained acculturational emphasis as a negative feeling that a marginalized individual might see as a straitening psychological reaction to any unfamiliar cultural environment based on the premise that individual and groups undergoing any societal and cultural alteration should see a certain sum of psychological hurt. Generally. many early definitions of socialization focused on exposure to two civilizations at the same time as a civilization daze. which was a reactive province of specific pathology or shortage. instead than taking advantage of being bicultural ( Berry A ; Annis. 1974 ; Shiraev et Al. . 2007 ) . The cogency of marginalisation as an attack to socialization by Berry ( 1997 ) was besides questioned ( Del Pilar A ; Udasco. 2004 ; as cited in Schwartz et Al. . 2010 ) . Schawartz et Al. argued that the likeliness that a individual would develop a cultural sense of ego without pulling on either the heritage or having cultural contexts would be less likely to. The marginalisation attack might be true merely for the little section of migrators who rejected both their heritage and receiving civilizations ( Berry. 2006b ) . Indeed. surveies utilizing through empirical observation based constellating methods have found little or nonexistent marginalisation groups and graduated tables that attempted to mensurate marginalisation typically had hapless dependability and cogency compared with graduated tables for the other classs ( Cuellar. Arnold. A ; Maldonado. 1995 ; Unger et Al. . 2002 ; as cited in Schwartz et Al. . 2010 ) . As described earlier. the impact of migrator cultural individuality on psychological hurt had relatively diverse points of positions if they were either negative or positive reactions. depending on different theoretical frames. For illustration. Social Identity Theory ( Tajfel A ; Turner. 2001 ) and Self-Categorization Theory ( Turner. 1987 ) emphasized more on the importance to persons of their designation with peculiar societal groups. Social Identity Theory ( Tajfel A ; Turner. 2001 ; as cited in Yip. Gee. A ; Takeuchi. 2008 ) viewed a possible account for why cultural individuality might buffer the effects of favoritism. Harmonizing to this theory. persons chose from an array of possible societal individuality groups and. one time those groups were chosen. persons focused on the positive facets of their in-group. which helped to hike their ain regard. proposing that cultural individuality was more of import to their overall individuality ( Yip et al. . 2009 ) . In contrast. if ethnicity was a cardinal constituent of one’s individuality. it might really worsen the effects of favoritism. ensuing in a greater negative impact on mental wellness. harmonizing to self-categorization theory ( Turner. Hogg. Oakes. Reicher. A ; Wetherell. 1987 ; as cited in Yip et Al. . 2008 ) . proposing that people should be more in melody with environmental cues that were relevant to an of import facet of their individuality. That is. experiences of racial favoritism might be such a cue relevant to their cultural individuality. Indeed. research suggested that African American grownups and striplings who reported strong racial centrality were besides more likely to describe experiences of racial favoritism ( Neblett. Shelton. A ; Sellers. 2004 ; Sellers. Caldwell. Schmeelk-Cone. A ; Zimmerman. 2003 ; Sellers A ; Shelton. 2003 ; as cited in Yip et Al. . 2008 ) . However. despite this accent by societal theoreticians. they tended to bury the larger literature that involved with both ethnicity and the socialization procedure ( Liebkind. 1993 ; 1996 ; as cited in Nesdale. Rooney A ; Smith. 1997 ) . First of all. these different findings resulted from deficiency of inclusion of socialization itself as a variable methodologically when socialization was considered as a phenomenon in research designs ( Sam and Berry. 2006 ) . Without including socialization as a variable. the accounts for human behaviour similarities and differences across populations would stay uncomplete ( Sam et al. . 2006 ) . Second. a farther unfavorable judgment of the socialization literatures was that the same two socialization procedures. and the same four-acculturation classs. characterized all migrators equally- regardless of the type of migrator. the states of beginning and colony. and the cultural group in inquiry. harmonizing to Berry’s ( 1980 ) theoretical account and other similar attacks ( Sam et al. . 2006 ) . Finally. the huge bulk of surveies in the socialization literature have focused on behavioural socialization ( Schwartz et al. . 2010 ) . That is. most widely used socialization steps included chiefly ( or merely ) points measuring linguistic communication usage and other cultural patterns ( e. g. . Cuellar. Arnold. A ; Maldonado. 1995 ; Stephenson. 2000 ; Szapocznik. Kurtines. A ; Fernandez. 1980 ; as cited in Schwartz et Al. . 2010 ) due to accepting the fact that cultural patterns might supply merely a just placeholder for cultural version ( Schwartz et al. . 2010 ) . Theoretical models for socialization research Shiraev A ; Levy ( 2007 ) claimed that cross-cultural psychologists normally used three attacks to analyze human activities in assorted cultural scenes. They were the sociobiological attack. the sociological attack and eco-cultural attack ( Shiraev et al. . 2007 ) . In peculiar. the eco-cultural attack emphasized both the environment and the person were seen as unfastened and substituting systems ( Shiraev et al. . 2007 ) . presenting John Berry whom originally developed this theory further in modern-day cross-cultural psychological science. Shiraev et Al. ( 2007 ) besides pointed out that specializers should to be able to explicate how. why. and to what extent people differed from one another. when ecological. biological. cultural. and acculturation factors were identified and taken into consideration ( Berry. J. W. . Poortinga. Y. H. . Segall. M. H. . A ; Dasen. P. R. . 1992 ; as cited in Shiraev et Al. . 2007 ) . In related to the concerns pointed by Shiraev et Al. ( 2007 ) . Berry ( 1997 ) argued earlier there were of import links between cultural context and single behavioural development. showing what happened to persons who developed in one cultural context when trying to re-establish their lives in another one through his socialization research model. by corroborating the fact that socialization was one of the most complex countries of research in cross-cultural psychological science because the procedure involved more than one civilization and in two distinguishable senses ( Berry. 1997 ) . Harmonizing to Berry ( 1997 ) . the construct of socialization was employed to mention to the cultural alterations ensuing from different cultural groups encountered. while the constructs of psychological socialization and version were employed to mention to the psychological alterations and eventual results that occur as a consequence of persons sing socialization. In another words. socialization phenomena resulted from contact between two or more civilizations and research on socialization had to be comparative in order to understand fluctuations in psychological results that were the consequence of cultural fluctuations in the two groups in contact ( Berry. 1997 ) . In peculiar. this model viewed the integrating theoretical account of socialization schemes the most desirable among other schemes. sing it the same as the biculturalism theoretical account ( Berry. 1997 ) . For illustration. Berry and his co-workers ( Berry. 1980 ; Berry. J. W. . Kim. U. . Power. S. . Young. M. A ; Bujaki. M. . 1989 ; Berry. Kim. Minde. A ; Mok. 1987 ; Sam A ; Berry. 1995 as cited in Farver et Al. . 2002 ) Assessed the socialization schemes of assorted immigrant groups in North America and the consequence showed that integrating was the most psychologically adaptative attitude. reasoning that integrated or bicultural persons experienced less acculturational emphasis and anxiousness and manifested fewer psychological jobs than those who were marginalized. separated. or assimilated. whereas marginalized persons suffered the most psychological hurt. including jobs with self-identification and cultural disaffection. which besides affected their self-esteem ( Farver et al. . 2002 ) . However. Phinney. Cantu. and Kurtz ( 1997 ) found that American individuality was associated with self-esteem merely for non-Hispanic White persons. but non for other cultural groups. These assorted consequences as explained above raised two issues in the socialization literatures. First of all. cultural patterns might offer merely a replacement for cultural adpatations. as Portes and Rumbaut ( 2001 as cited in Schwartz et Al. . 2010 ) mentioned that many Asiatic American immature grownups in their sample were non proficient in their native linguistic communications. even though they still perceived their designation with their parents’ states of beginning and maintained many of their values ( Schwarz et al. . 2010 ) . Second. most research workers on biculturism did non sufficiently specify an accurate operational definition of biculturism so that reading of those research consequences were debatable ( Birman. 1994 ) . Indeed. one determination in the United States. was that self-identification as American was markedly higher in non-Hispanic White persons than in cultural minority groups ( e. g. . Devos A ; Banaji. 2005 ; as cited in Schwartz et Al. . 2010 ) and many White Americans did non perceived themselves as members of an cultural group ( Schildkraut. 2007 ; as cited in Schwartz et Al. . 2010 ) . In brief. different operational definition jobs of socialization arose from different theoretical theoretical accounts of socialization sing to their premises ( LaFromboise. Coleman. A ; Gerton. 1993 ) . LaFromboise et Al. ( 1993 ) assumed socialization as one of replacements among the biculturism theoretical accounts. Biculturism as defined in this theory was viewed as the alternation theoretical account. which implied an person in two civilization contacts could be competent in both civilizations without losing one of the cultures’ competences in distinguishable cultural contexts as alternation theoretical account. whereas. merger theoretical account meant a blended cultural individuality. consisting of a synthesis of facets of both civilizations ( LaFromboise et al. . 1993 ) . However. Berry’s ( 1997 ) incorporating attack of biculturism differed from the bicultural theoretical account ( LaFromboise et al. . 1993 ; as cited in Birman. 1994 ) and it emphasized more on the relationship between the two cultural groups based on its inexplicit premise that one of two civilizations were higher than the other within a individual societal construction ( LaFromboise et al. . 1993 ) . Benet-Martinez and co-workers found that blended bicultural persons tended to describe higher self-pride and lower psychological hurt than a fringy population ( Chen et Al. . 2008 as cited in Schwartz et Al. . 2010 ) because the consistent handiness of both cultural flows within the person’s mundane life increased the easiness of triping the right cultural scheme in conformity with their environmental state of affairss ( Schwartz et al. . 2010 ) . In contrast. Tadmor. Tetlock. and Peng ( 2009 ) argued that the bicultural theoretical account considered those fringy persons in positive ways. when there was small involvement in cultural care and small involvement in holding dealingss with others. proposing positive facets of being a fringy individual might be ( 1 ) sharing his or her status with others of the same original civilization ; ( 2 ) engaging in institutional patterns that were shared by other fringy people ; ( 3 ) sing no major defeat from societal outlooks ; and ( 4 ) still comprehending himself or herself to be a member of a group ( LaFromboise et al. . 1993 ) . Harmonizing to Sam and Berry ( 2006 ) . many surveies of how migrators coped with intercultural contacts had disagreements in the ways in which they were operationalized and measured. As no standardised or widely accepted socialization steps existed. it was necessary to plan a clear and expressed preparation of socialization instrument in order to measure socialization adequately ( Sam et al. . 2006 ) . Further Sam and Berry ( 2006 ) pointed out that most empirical surveies widely used a self-report type of questionnaires that had been recognized restrictions such as societal desirableness. stressing obtaining divergent proof by beginning of information other than the respondents’ studies. Therefore. it is critical to understand each theory within its specific premises and non to generalise across all state of affairss irrespective of their similar findings ( LaFromboise et al. . 1993 ) . As this survey discovered migrants’ socialization procedures so far within specific theoretical models. literature findings in different research were assorted as to whether persons could be extremely acculturated and at the same clip be strongly identified with their cultural group ( Farver. Narang. A ; Bhadha. . 2002 ) . These confounding jobs ab initio evolved because of the context in which migration agreements and their socialization procedures were basically transformed and progressively unsure due to globalisation ( Landolt A ; Da. 2005 ) . Shiraev A ; Levy ( 2007 ) suggested a new attack to cross-cultural psychological science in the 21st century. which was linked to the construct of globalisation. Globalization was defined as a proliferation of cross-border flow and multinational webs due to new engineerings of communicating and conveyance that allowed frequent and multi-directional watercourses of people. thoughts and cultural symbols ( Castle. 2010 ) . Castle besides argued that globalisation leads to major alterations in the character of international migration. In other words. the context for migratory incorporation has already changed radically and will go on to make so. The rise of multiculturalism itself instead than assimilation or biculturism is one mark of this. but is non the terminal of the narrative: new signifiers of individuality and belonging go beyond multiculturalism ( Castle. 2010 ) . Even though there is limited empirical grounds for clear statements for globalisation. there likely are extremely widely distributed groups who feel at place everyplace such as planetary concern and professional elites might match with this image. But most members of multinational communities fall between these extremes. and likely have contradictory and fluctuating individualities ( Castle. 2002 ) . Decisions This survey explored that a particular instance of cultural psychological science was the survey of how persons respond to state of affairss where they were in passage between their original civilization and another that differed from it in some respects in footings of socialization. particularly within a specific theoretical frame that could use to the specific state of affairs ( Adler A ; Gielen. 1994 ) . There was no individual theory widely accepted by all societal scientists to hold with the outgrowth and prolongation of international migration forms in the universe under globalisation ( Van Hear. 2010 ) . proposing that the modern-day migrating context in which such migrating agreements were realized basically unbroken transforming so that it became progressively unsure ( Landolt and Da. 2005 ) . Although the subject of cultural contact and individual’ alteration has attracted considerable attending in modern-day cross-cultural psychological science. the field has been characterized by a deficiency of theoretical coherency. definitional jobs with cardinal concepts. and individual sample surveies that limit the external cogency of empirical cross-cultural research ( Ward and Kenney. 1994 ) . As socialization is a procedure which takes topographic point over clip. and which consequences in alterations both in the civilization and in the single civilization alterations. it would be ideal o comparison two sets of informations are compared over clip utilizing the same people. However. in pattern. it is impossible in most socialization research scenes ( Sam et al. . 2006 ) . Alternatively. a common option to longitudinal research is cross-sectional research in which a time-related variable. such as length of abode or generational position can be used for the generalizability of socialization theories ( Sam et al. . 2006 ) . In general. research workers of migrating surveies need to be cognizant that it is the selective nature of the sample that happens across all migrating research. That is. persons who chose to migrate would be different from those who do non ( Sodowsky. G. . Kwan. K. . A ; Pannu. R. . 1995 ; as cited in Farver et Al. . 1997 ) . Finally. socialization research by and large focused on immigrants assumed to be for good settled in their new host states. As a consequence. the footings migrants or international migrants referred to the same type of migrators jointly. Furthermore. many states were both directing and having states for different types of migrators. or in the procedure of passage from one type to the other ( Castel. 2002 ) . Therefore. where applicable. it is feasible to plan socialization research surveies sorting different types of migrators. References Adler. L. L. . A ; Gielen. U. P. ( Eds. ) . ( 1994 ) . Cross-cultural subjects in psychological science. Westport: Praeger Publishers. Berry. J. W. ( 1980 ) . Social and cultural alteration. In Triandis. H. C. . A ; Brislin. R. ( Eds. ) . Handbook of cross-cultural psychological science ( pp. 211-279 ) . Boston: Allyn A ; Bacon. Berry. J. W. . Kim. U. . Power. S. . Young. M. A ; Bujaki. M. ( 1989 ) . Acculturation attitudes in plural societies. Applied Psychology: An International Review. 38. 185-206 Berry. ( 1990a ) . Psychology of socialization. In Berman. J. ( Eds. ) . Cross-cultural positions: Nebraska Symposium on Motivation ( pp. 201-234 ) . Lincoln: University of Nebraska Press. Berry. J. W. ( 1997 ) . Immigration. socialization. and adaptation. Applied Psychology: An international reappraisal. 46 ( 1 ) . 5-68. Berry. J. W. . A ; Annis. R. ( 1974 ) . A cculturation emphasis. Journal of Cross-Cultural Psychology. 5 ( 4 ) . 382-397. Berry. J. W. . Kim. U. . Minde. T. . A ; Mok. D. ( 1987 ) . Comparative surveies of acculturational emphasis. International Migration Review. 21. 591-511. Berry. J. W. . Poortinga. Y. H. . Segall. M. H. . A ; Dasen. P. R. ( 1992 ) . Cross-cultural Psychology: Research and application. New York: Cambridge university Press. Birman. D. ( 1994 ) . Socialization and human diverseness in a multicultural society. In Trickett. E. J. . Watts. R. J. . A ; Birman D. ( Eds. ) . Perspectives on people in context ( pp. 261-284 ) . San Franscisco: Jossey-Bass Inc. Castele. S. ( 2002 ) . Migration and community formation under conditions of globalisation. The Center for Migration Studies of New York. 36 ( 4 ) . 1143- 1168. Cuellar. I. . Arnold. B. . A ; Maldonado. R. ( 1995 ) . Socialization Rating Scale for Mexican Americans-II: a alteration of the original ARSMA graduated table. Latino Journal of Behavioral Science. 17. 275-304. Department of the Interior: 10. 1177/07399863950173001 DelPilar. J. A. . A ; Udasco. J. O. ( 2004 ) . Deculturation: Its deficiency of cogency. Cultural Diversity and Ethnic Minority Psychology. 10. 169-176. Department of the Interior: 10. 1037/1099- 9809. 10. 2. 169 Devos. T. . A ; Banaji. M. R. ( 2005 ) . American = White? Journal of Personality and Social Psychology. 88. 447-466. Department of the Interior: 10. 1037/0022-3514. 88. 3. 447 Farver. J. A. . Narang. S. K. . A ; Bhadha. B. R. ( 2002 ) . East meets west: Cultural individuality. socialization. and struggle in Asiatic Indian households. Journal of Family Psychology. 16 ( 3 ) . 338-350. Department of the Interior: 10. 1037//0893-3200. 16. 3. 338 Jones. A. ( 2008 ) . A soundless but mighty river: the costs of women’s economic migration. Journal of Women in Culture and Society. 33 ( 4 ) . 761-807. Landolt. D. . A ; Da. W. W. ( 2005 ) . 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Does Democracy Facilitate Economic Reforms Essay

Does Democracy Facilitate Economic Reforms - Essay Example Moreover, human rights protection, secularism, freedom of expression, lack of censoring etc are some other characteristics of Indian democracy. On the other hand, India’s neighbouring countries like Myanmar/Burma, North Korea, Pakistan, Afghanistan etc are struggling to mobilize their internal resources because of the lack of democracy in these countries. These countries have severe internal problems which retard their efforts to attain economic growth. Pakistan and Afghanistan are believed to be the major contributors to global terrorism and they are facing the consequences of it now. Burma and North Korea don’t have any belief in freedom, liberty and human rights and their slow economic progress underlines importance of democracy in maintaining economic progress. Pakistan is considered as a democratic country by the Pak government and the Pak people; however, external political observers have strong disagreements. In a true democratic country, judiciary, executive and parliament will combine well and function together for the progress of the country. In Pakistan, these democratic institutions often clash each other. We have witnessed the removal of Pak Supreme court judge by the former Pakistan president Pervez Musharaf and the subsequent problems in Pakistan. â€Å"An independent judiciary prospers only in countries where democracy, human rights and in particular a free press, set a general framework stabilizing the rule of law† (Tomuschat, p.308). Judiciary is considered as an independent body functioning in a democratic country. Normally a democratic government will respect the rulings of the Supreme Court in that country even if they have different opinions. It is the duty of... This paper approves that democratization puts in place a system of checks and balances that penalizes self-interested leaders, and creates an atmosphere conducive to economic liberalization policies whereas communism encourages the legacy of exploitation. In most of the nondemocratic countries, the power rested entirely on the shoulders of some dictators. These dictators may not have much interest in the development of the country because of the absence of any objections against their policies. In the absence of democratic institutional reform, it is nearly impossible to implement liberalisation policies that seek to de-monopolise the economy, and open it to competition. Healthy competition is necessary for the implementation of the economic reformation process. In the absence of competition, nobody will take much interest in seeking new ways to improve their productivity or competing power and the hence the economy will never grow. This report makes a conclusion that without doubt or second thoughts, we can say that democracy facilitates economic reforms. Except China, most of the other countries which implemented economic reforms and achieved growth are democratic countries and hence the importance of democracy in stimulating economic growth cannot be neglected. China’s success in implementing economic reforms can be attributed to their readiness in borrowing and implementing some of the core principles of democratic administrations. In short, democracy and its principles definitely facilitate economic reforms.

File Management Essay Example | Topics and Well Written Essays - 1000 words

File Management - Essay Example This essay focuses on analyzing and describing of modern file management and it's systems that refers to the fundamental methods used in naming, storing and handling computer files. In many applications today, a file acts as a central element, with the exception of the real-time and other specialized applications where, virtually, all output is saved within a file to provide for long term storage for future use by either the user or other programs. The lifespan for the files is independent of any applications that use them for their input-output functions. Therefore, users must be in a position to create access, save and maintain the files content and integrity. These actions encompass the file management systems. A typical file management system, that is discussed in the essay comprises of system utility programs running as privileged applications. Files are manageable in different ways based on platform and the type of file manager. Despite there being different kinds of file manag ers, effective file management must entail proper organization, management and location of directories, files and folders. In summary, file manager enhances locating the files, organizing, storing and backing up files. In organizing the files, the applications are made easier to find through creation of the program file. It is suggested that the documents with same file extensions can be saved in their own folders to facilitate easier and quick retrieval. The user can create nested folders within the folders to prevent orphans and widows.

Critically evaluate the above statement, explaining the various legal Essay - 1

Critically evaluate the above statement, explaining the various legal implications and legislative concerns of e-commerce which deserve a greater attention from business regulators and law legislators - Essay Example Increased individual autonomy for shoppers poses questions on the legal validity of contracts. The convenience of buying goods or services from any part of the world affects the enforceability of transactions especially when disputes arise. Likewise, increased liberty may expose consumers to infringement of rights to privacy. It is critical for legal stakeholders to familiarise themselves with these legal concerns in order to guard against loss of business due to these issues. One of the primary challenges in handling ecommerce transactions is the lack of physical signatures. E-commerce transactions take place without paper or other physical representations of transactions. In traditional business settings, handwritten signatures authenticate contracts by providing a unique form of identification for the signee (Chaudhury and Jean-Pierre, 2002). They also assist in showing the association between the person and the document being signed. Traditional signatures are highly useful in proving that the signee was actually involved in the transaction. E commerce also has its own form of authentication called the electronic signature. Sometimes it is in the form of a secret code, a pin number, a typed name or a scanned image of one’s handwritten signature (Frieden and Sean Patrick, 2006). Digital signatures may also be used; these ones come in the form of encrypted messages that only respond to a specific key when being decrypted. The latter form is highly secure in comparison to other electronic signatures. Regardless of the type of signatures chosen, certain legal implications still exist. Stakeholders are yet to decide on the circumstances in which electronic signatures ought to be trusted. Furthermore, it is still unclear whether these signatures hold the same weight as traditional ones. Some signatures seem to hold greater authenticity than others. Business persons are still

The Impact Of Branding On Customer Loyalty

The Impact Of Branding On Customer Loyalty Branding is a promise of satisfaction which creates a relationship between consumer and producer. A brandings success depends on how the product has been perceived by its audience. The method and mode of delivery also plays a crucial role in reaching its audience. Branding has established itself to become an important instrument in ensuring the successful growth of a product. The continuous fierce competition among brands has seen a progress in Branding concepts over the decades has made it a relevant part of any product. Numerous studies focused on branding activities and their impact on retention, attainment and loyalty of customers across industries within western countries already exist. (Michael, 2009) It is therefore relevant to research the impact Branding has on customers loyalty in a specific industry in Singapore. This study focuses ultimately on the fast food industry in Singapore. The benefits of applying Branding in the fast food industry are customer loyalty, Consumer t rust and perceived risk to its reputation in-times of crisis (Ko, 2006). This study recommends that fast food outlets in Singapore should concentrate in their branding strategies and rejuvenate their branding activities in order to retain and keep their customers loyal towards a fast food brand, as well as attract new ones. Via an in-depth research of literature and analyzing the perception customers have towards Branding; this paper aims to study the impact of Branding on customers loyalty within the fast food industry in Singapore. Deductive approach and a quantitative methodology of analysis will be used. A set of research questions and objectives were established. The primary sources of data were collected through a physical questionnaire performed in person and online. By evaluating the results, one can understand customers perception towards Branding of a Fast Food name. A total of 200 individuals were approached to participate in the survey, out of which a total of 100 custom ers responded. After the collection of data the SPSS software was used to evaluate the results of the survey. The dimensions that are considered for this study are: 4Ps of Marketing Mix (Product, Place, Pricing and Promotion), customers expectation towards a brand of a fast food outlet which would lead to the customers loyalty towards the fast food outlet. Background of Research The world has evolved so much that both men and women are equally competing in all fields. This is due to the development of technology and globalisation. This does not just apply to technology but also the food industry. Everything is fast moving and demand has populated almost every industry to have products instantly. The food industry is also a victim of such demand that Fast Food has taken over the world by storm back in early 90s in Singapore and has been a ever growing industry in Singapore. Such fast food is sought after in a country where 78% is working population. (Ministry of Manpower, Singapore Workforce, 2011)The younger generation of Singapore has also fallen prey to the fast food culture in Singapore. There are over 376 household fast food franchises operating successfully in Singapore (Economies Survey Series, 2011). This also brings about the fierce competition between the fast food giants in gaining market shares. Brands of such fast food outlets have become popular and competing against each other to be the No. 1 brand for fast food in Singapore. Fast food industry is dominated by foreign brands (Local Fast Food in Singapore, 2012) It requires the fast food giants to look for strategies to better compete with their competitors and attract customers on a consistent basis. Maintaining and upholding their brand image to retain customers are the main challenges the industry is facing. One of the only ways to differentiate one another is to brand themselves uniquely to attract and retain customers. Branding has influence and have a perceived value towards customers. Timeline has also created such Branding image on products. (Tanja, 2008) Authenticity and tradition of a Brand is also considered when timeline comes in. If a fast food brand is able to survive the period with new brands popping day in, day out; then the brand is looked upon as sustainable on its own as it has already built upon its original grounds and managed to communicate it to the customers. (Michael, 2009) Branding has created a competitive atmosphere among fast food names in the world. All names trying to gain recognition has turned their attention to Branding strategies in order to improve sales. (Steve, 2003) Typically, consistent promotion and updating customers of their latest product via mass media has been the way fast food industry has been embarking on and in attracting its customers. This has been one of their strategies in pulling customers towards them. However the industrys players have realized that not only keeping the customers updated about their products is important but winning customers loyalty is equally important. Mark and Glynn (2010) have claimed that brand quality and reputation influences customer value and customer loyalty. Businesses should deliver a brand image that customers want as a tool to differentiate their products. Laurence (2012) has mentioned that repetition and consistency are the ingredients of brands that win the memory game. Those who ignore these rules will end up being ignored by customers as well. Therefore branding has been a vital factor that has determine a company doing successful business in the food industry, Thus many of Singapores fast food franchises has turned their attentions to branding which has impact on customer loyalty. Branding effects spread out positively aiding organisations in terms of donations. Fast food outlets have adopted certain societies which run on voluntary funding. Recognition is also gained through this manner where customers identify the respective fast food brand to be society conscious. (Giep and Moriarty, 2008) Supporting environmental friendly campaigns has also made audience have a second look at such fast food brands. To think that fast food names are usually unhealthy but franchisers have made a point by embedding that health factors are also being looked into while their products are being produced with less harm done to surroundings. Such efforts are made known to the customers via their Branding strategies. (Eric, 2012) The marketing mix which consists of Product, Place, Price and Promotion has a very crucial role in what is perceived by customers. Being the product it is supposed to satisfy the customer needs. But the product should be beyond satisfaction which should create trust and loyalty develops. Subsequently the place where items are acquired should be reachable to its audience making it friendly. Any item which is beyond reach is considered unfriendly. (Evert, 2002) In Singapore Fast Food outlets have their own strategies in reaching out to its targeted audience. Although the mentioned fast food outlets has already well established in their country of origin, they are circumstances it is not necessary to be the same in Singapore. Asian countries had realised the power of branding rather late and country such as Singapore which depends on foreign investments have also jumped onto the bandwagon to support Branding. For example, A W restaurant which was introduced in Singapore in 1991 ceased from operations in 2003. It was indicated that it was unable to sustain and keep up competition with its rivals within Singapore. (Andrew, 2007) Fierce competition in terms of branding strategies has swallowed its victim in Singapore. The other players were able to create the loyalty in their brand was the factor which A W restaurant was unable to replicate. Other fast food names such as Wendys and Dominos Pizza has re-entered the competition realising the marketing strategies of successful fast food outlets in Singapore. This means that there is space for competitors and the competition is gaining rivalry among the fast food chains. The strategies concerned concentrated on retaining customers and developing a bond between the brand and the customer. At the same time consistent communication with its audience via promotion lets the customers know that the brand keeps in touch with its customers. The bond is deemed as service quality towards its customers. As a result, this type of branding strategies directly influences the perception of customers towards service quality which in turn ensures loyalty. However, just knowing only branding as a crucial factor for doing successful business is not going to be enough for the fast food industry. Before building a successful brand image and increasing the advantages, it is important for fast food businesses to know and understand how the customer evaluates their brand as a base for improving their sales, encouraging people to buy frequency and gaining customer loyalty. Research Philosophy My philosophy in this dissertation is to state the impact of branding which influences customers loyalty to a certain fast food brand in Singapore and how the loyalty towards a brand contributes to the expectations of customers. At the same time how marketing elements create the brands image among customers. I will be also stating the importance of Marketing where trust is born on a brand. Marketing is part of Branding strategy whereby it is the base for building a name and trust. It creates demand for such items where there is competition. Research Objectives The first objective is to explore how marketing elements influence Branding and further stamp out the importance of marketing which has a vital role on Branding. A look at the marketing mix against Branding will give us a clearer picture on how the image of branding is built through time. Not all marketing approaches turns out to be positive for a Brand and to emphasize on the direction of marketing which will eventually built a positive image instead of a negative one as marketing done without any research will lead to disastrous results. Examining the marketing elements lets us learn the direct impact it has on Branding. Another objective of this research is to realise the factors of customers expectations which affect Branding. A study of the factors which influences customers expectation will allow us to extract these factors and study its perks which have direct impact on the way a customer perceives a Brand. This factors comes in any form which will be further siphoned as in which factors are the major stakeholders of customers expectations. From the factors identified, emphasis can be placed on ratings as most important and less important factors which contribute to customers expectations. The last objective of this research is to examine the relationship between Branding and loyalty. The study should give us a macro level and micro level image of the relationship between Branding and customer loyalty. By looking at the Branding image which creates loyalty towards a Brand will let us discover if loyalty towards a Brand is of perception or due to pure Branding effects which creates loyalty. On the other hand if it is the taste of the food made which creates the loyalty towards a fast food brand. This also indirectly reads out if loyalty is imposed by Branding statements or level of satisfaction gained by customers. Research Question The following research questions were raised to guide the research; Q1: Is service quality important than Branding to customers of fast food outlets in Singapore? Q2: What are the benefits to fast food chains applying Branding in Singapore? Q3: Do Branding strategies influence the loyalty of customers towards their favourite fast food name? Q4: Do customers support all the branding tactics of fast food outlets in Singapore? Q5: How effective are fast food branding methods in retaining their customers? Research Structure The study attempts to gather specific information on Fast Food outlets in Singapore and their Branding policies. The collection of data will be carried out through a quantitative methodology approach. From the research questions we crack down on the facts that give importance leading to the objective. Once the objectives are recognised, it creates a flow of deep literature review. The hypothesis will be derived after an in-depth study of the literature materials. Specific tools for analysis will be utilised during the course of the study. Various calculable variables should be identified by utilising the quantitative method. A survey form consisting of multiple questions will be created after a look at literature review. The survey will be in the form of a web-questionnaire. The internet will be used as the basic form of data collection once the questionnaire is tabulated. A review of the data collected will be undertaken with the SPSS software package. Summary Most of the studies on Branding strategies are created and in place with western nations generally. Thus this study has focused on a Asian region which is Singapore. The study relates widely on Branding in the Fast Food industry in Singapore and its impact on customer loyalty. The study looks at the current trends being practiced in the industry and at the same time pointing out the increase of such knowledge in the industry. This also shows the importance being given by the stakeholders to the concept. Branding has become essential to fast food brands. In this study the main objective was to find the relationship between Branding and customer loyalty and how Branding has an impact on customers loyalty in the fast food industry in Singapore. Through the use of the 4 Ps, the study attempts to identify the best way to retain a customer in the fast food industry. Apart from contributing to Branding and customer loyalty from a theoretical point of view the paper also highlights the dimensions of Branding, which becomes a criterion for customers to evaluate how efficient a fast food name is with its Branding outcome. Chapter Two: Literature Review 2.1 Introduction Rapid growth of population has increased the number of patrons turning to fast food outlets to fulfil their daily hunger needs as mentioned. This has intensified the need to differentiate and attract customers in order to sustain and gain market share for fast food outlets hovering in Singapore. Such outlets have to turn to Branding strategies in order to gain a foothold in the market. Thus the design and implementation of Branding methods create trust as well as build a bonding between the fast food name and customers. Bonding in turn creates trust between both. This chapter emphasises on the 3 main literature aspects of the research which are; Concept of Branding, Dimensions of Branding and Customer Loyalty. To start off, Branding history and Branding in Singapore will be analyzed theoretically. At the same time the current progress of Branding trends in Singapore will be highlighted. Subsequently Branding and Fast food industry will be studied. Information of customer loyalty in Singapore will be also discussed. Finally understanding the relation between Branding and the impact on customer loyalty will be looked upon. 2.2 Concept of Branding Geoffrey (2000) has mentioned that Branding is differentiated by providing perceived quality and an ability to perform to changes in customer taste. Rita and Sameena (2009) had identified that Brands are tricky. They are the most important concept which almost all CEOs are very worried about or having difficulty in delivering the actual meaning of Brand. Branding has become hard to tackle. Dunn (2010) has argued that Branding is a complex idea which is demanding and not understood by many businesses. Branding has no time limitations and can be built within a short or a long period. However when it comes to today context, building it in a short time is the target of fast food brands. Successful branding understands the needs and wants of customers and prospects. In order to achieve this, integration of brand strategies through the company at every point of public contact is needed. Brand is something that stays within the hearts and minds of customers, clients and prospects. Some can be influenced whereas some are not possible. Brand is a source of a promise to every customer. Branding is the foundation marketing communication (Laura, 2012) Brand identity is part of Branding. Brand identity needs to be identified before Brand Image is developed. Brand image and Brand identity will shift according to times. Brand image will definitely change due to time and it needs to be refreshed according to time to maintain the image. (Wilson and Ira, 2008). Kapferer (2012) has quoted that brand identity is not based on the latest advertisements seen: it is the sum of all previous contacts with the brand-its inertia. We can understand that brand image is built on time and does not happen overnight. The perception of the product carries weight of the brand image concerning its age and quality as well. 2.3 Dimensions of Branding Brand Actualization has 5 interlinked dimensions. Brand Experience, Brand Community, Brand Culture, Brand Communication and Brand Innovations (Brandxpress, 2005, 5 dimensions in Branding) Figure 1.1: 7 Dimensions of Branding image3374.jpg Muyiwa (2011) has concentrated on the 7 dimensions which he deems important to branding which are Brand Vision, Brand Value Proposition, Brand Positioning, Brand Identity, Brand Behaviour, Brand Communications and Brand Economics. He has mentioned that managers at times discover that branding strategies needs to be evolving in order to be successful. The 7 dimensions examine the principals of Branding from the perspective of an economy. Figure 1.2: Burnett Model This model consists of 4 dimensions with essence which is the brand factor at the centre. The functions describe what the Brand is and what does it carry along with it in terms of the product. The Personality/Image describes the form of imagery people have upon the Brand and affective deposition to the Brand The Source represents what the company is about and their objectives. Lastly the Differences portion explains how different the brand is from the rest and what makes it different from the rest of the competitors. 2.4 Marketing Mix (4Ps) Marketing Mix is considered as a strategy and is a model framework. Marketing mix can be broke down into the 4 Ps which are Product, Price, Place and Promotion. Figure 1.3: 4Ps of Market Mix, (McCarthy, 1960) marketing-mix.gif 2.4.1 Product Rustler (2012) has mentioned that creativity is product. Product is more than just developing ideas. Dogra (2012) had defined that product means anything that is capable or can be provided to achieve a need or a want. It can be either tangible or intangible. She also has mentioned that being a product it must deliver minimum level of performance. If it fails, the other aspects of the marketing mix will not be of any good .Hong, Kotler and Nancy, (2007) have stated that a core product includes the benefits that the target audience will reap. Harsch (2012) had classified product of more to a physical item that a service rendered by firms as Product does not gain any currency in service business. It can be considered as functionality, quality, appearance, packaging, brand, service, support and warranty. 2.4.2 Price Peter and Kerzner (1997) have argued that price is the easiest aspect a competitor can battle on during competition. However they also clarified that business with a significant cost advantage and reserves can never be easily matched. Don and Beth (2009) have also argued that Price has become increasingly irrelevant as markets are becoming very aggressive and in turn makes pricing attractive but no longer a profit statement. This is also aided by consumers who have more choice and resistant to prices. Shay and Cynthia (2009) mentioned that price can be defined as the value on audience member pays for to experience the brand. Price can be considered as an investment on the certain item or product a customer is willing to pay. Price can be considered as list price, discounts, financing, leasing options and allowances. 2.4.3 Promotion Allan (2009) has indicated that promotion is talking about the different ways a product can be marketed. He further mentioned that promotion is the communicating tool to reach audience other than pricing. Promotion adds value to product being marketed. One of the primary goals of promotion is to escalate the perception of the product, firm or brand. Michael, Fredile and Terry (2010) defined promotion as a key pillar to the 4Ps which is referred to terms such as promotions and promotion activities which can be confusing. Both are different but relates to getting to the general targeted audience. And in turn gain audience trust which builds loyalty between the products to customer. Promotion can be also considered as advertising, public relations, message, direct sales, sales media and budget 2.4.4 Place Place refers to products being available where ever and when ever customers need them. Place also refers to the physical distribution of the product concerned including storing and transportation. (Charles, Hair and Carl, 2011)Place is at times referred to as Distribution which is also carries the same terms as Place. Distribution decides the quantity to be produced for the place according to geographic location. (Gitman and Carl, 2008)The product needs to define its needs in order to fulfil as a product which a place or person requires. Once this is established, the Place can be determined. (Phil Stone, 2001)Distribution is essential in Place marketing. Distribution activities should be programmed within the choice of marketing channel. The distribution activities are programmed primarily consisting of activities aimed at development and maintenance of the relationship with retailing organizations and physical distribution. This ensures that products are available at point of purcha se. (Herbert and MacFie, 1996). Place can be referred to as locations, logistics, channel members, channel motivation, market coverage, service levels, internet and mobile. 2.5 Fast Food Branding According to Ed Pendrys (2011) fast food has matured since the days it has started to travel globally. Reaching out to the audience was not of a priority initially when fast food outlets were introduced. However as Fast food names were becoming dominant restaurants, branding was given a second look in order to gain or attract customers in creative manners. In times to come, it turned into business competition to retain and maintain profit through Branding mediums. Richard R. Wilki (2006) has stated that the competition has reached its levels that fast food names are toying with emotions to reach out to audience. Such methods create relationships among customers and the Brands concerned. According to S.Ramesh Kumar (2009) consumer behaviour is influenced by Branding strategies. Whether a fast food brand is able to retain its customers solely depends on how it reaches out to its audience It develops a relationship with customers which will have a everlasting bonding as long as the Bran d is able to continue its efforts in building on its current relationship. 2.6 Customers Expectation Customer expectations are related to Customer satisfaction. As satisfactions are fulfilled, expectations rise on the specific brand of product. However customers do still switch brands when they are satisfied as at times future products of the same brand or product might not meet their requirements, in other word expectations. Numerous studies have resulted that 60 to 85 percent of satisfied customers do switch brands. So it does not necessarily mean that customers expectations are met when sales are high.(Timothy and Terry, 2001)A customer does patronizes a brand without any expectations. When competitors in the market are scarce for the certain product, customers assume that their expectation is fulfilled as their having the best. By fulfilling the customers expectations, a certain degree of trust is gained. This can be considered as a motivation factor for customers to select a brand (Ziglar and Hayes,2001) According to Neal, Quester and Hawkin, (2002) the customers expectations are matched to the performance of a product, is the main of marketing as it is important to achieve customer loyalty. However at the same time always a satisfied customer does not mean to be necessarily a loyal customer (Shrake, 1999) Figure 1.4: Caresoft Model ececutionModel1.jpg Source: Caresoft Global (2012) The Caresoft model consists of three major aspects which are; Efficiency, effectiveness and Flexibility. This model was created just for the meeting and exceeding customers expectations. The model emphasises on no backtracking and does not believe in service recovery as expectations are to be fulfilled at the first contact. Although service recovery option is definitely available, Caresoft are minimising the options to be used in order to stamp out the need to have the first impression. The model is named as an engagement model. The aim of the model is to provide quality service with or without a product at optimum levels to customers. At the same time to fine tune the commitment level and control. The level of investment required is also to be controlled via the model which will look at capitalising on maximum satisfaction fulfilled with cost savings initiatives. (Caresoft, 2012) 2.7 Customer Loyalty in Singapore Many researches have been done worldwide for the dimensions of determining customer loyalty. David (2002) have argued that most studies have generalised customer loyalty as a single factorial construct without differentiating between repurchases, additional purchases and referrals. Richard (2010) has created a Matrix which looks into 2 dimensions of customer loyalty which are the value of a customer expressed in terms of Economic profit and customer loyalty elements that are most important to a companys customer. Oliver (1997) also came up with a framework that breaks down Customer loyalty into 4 phases which are cognition-affect-conation-action. This phase describes the customers attitude towards a certain product until the last phase where the customer reaches loyalty to the product. Moreover E.Hayes (2008) has indicated that customer loyalty can be conceptualised into three distinct types which are, Advocacy loyalty, purchasing loyalty and retention loyalty. Ruijian of Oklahoma State University (2007) has elaborated the customer loyalty into 2 dimensions as well which are attitudinal loyalty (antecedent) and behavioural loyalty. He has further broken it down into 4 segments which are true, latent, spurious and low loyalty. Esther (2004) has stated loyalty is the regular repurchase of a brand or from a store based on commitment towards the specific brand or store. Clopton, Stoddard and Clay (2001) have mentioned that customer loyalty makes an enormous difference between the costs of retaining a loyal customer and winning new customers. Singapore has a population which has about 91.6% consuming fast food and the numbers are ever growing. This is also partially due to the increase of population in recent years. At the same time fast food franchises have also grown in numbers throughout the years. The numbers of fast food outlets have exceeded the amount of primary schools in Singapore. This trend creates easy access to fast food where the findings were done on consumption of fast food (Health Promotion Board, 2010).The percentage of Singaporeans eating at fast food restaurants are rated at about 2 to 5 times a week by Lew and Barlow (2005). In 2010 the fast food industry has grown about 3.8% compared to 2009(Economics Survey Series, 2010) Industry experts expect that this trend will be increased and carried on in the next following years. Even though customers are spoilt for choices, they do return back to the very same product due to certain factors. It includes quality, service, taste, brand image, promotion, price and accessibility. In Singapore, Naleeza and Yaw (2007) has claimed that customer loyalty at times depends on small factors like the chilli sauce provided by the fast food industries. In November 2011, McDonalds fast food restaurant withdrew their curry sauce temporarily due to supply issues (Jessica, 2011). It also caused an uproar of Singapore McDonalds customers showing their grief over social networking websites over the lack of curry sauce availability. Chapter Three: Research Methodology 3.1 Introduction Branding is defined by Kotler and Armstrong as a combination of name, term sign or design developed to identify a product or service provided by a seller or a group of sellers. At the same time it helps to differentiate them from each other to compete and excel in a market. There are studies which have been conducted to learn and analyze the relationship between Branding and its success. But there are also evidences that this fact could be contradicting. Kapferer (2008) has mentioned that Branding alone has no immediate effect as mentioned by Kotler and Armstrong. Just Branding without emotions leads to lesser effect of Branding is their argument. Thus we can determine that Branding has mixed reviews from its users. And there is a need for certain elements to be present for Branding to be a full success. Kumar (2009) had also listed that Branding is not a factor for loyalty of a customer but the customers experience in utilising a Brand plays a vital role when comes to customers loya lty towards a Brand. He has further mentioned that a customer will still consider all options available for a product before ultimately setting upon a Brand and loyalty has no place when branding is concerned. A limited few researches have been done pitting Branding being affected by emotions. And at the same time, experience of a Brand influences the decision of customer instead of the other factors. Experience of a Brand is targeted towards service received by customers from a Brand. So service quality is the main part of experience. Hereby a framework will be structured to analyse the relationship among experience and emotional attachment towards a Branding which impacts the customer loyalty in Fast Food Industry in Singapore. It will also examine to what level a customer is willing to go with emotion as a factor towards a Brand and experience as a factor towards a Brand. We can also look at if Brandings of fast food given importance to emotional values when considering reaching out to customers. 3.2 Hypotheses Hereby, the research is going to hypothesize that there is positive effect of Branding which does have impact on customer loyalty therefore emphasizing for a fast food Brand to be more Branding conscious in order to achieve customer loyalty. Such emphasis should lead to Branding as their core business strategy. Hypothesis Branding positively affects the customers loyalty in Fast food names in Singapore Parsa and Francis (2002) have underlined that quality service has been undertaken by fast food outlets since the time it was introduced in Singapore as entrepreneurs followed up on the success it gained in the western countries. And in no time it was appreciated in Asian countries such as Singapore. Quality service has not just been a differentiator

Autism Essay -- Chromosome Disorders

What is autism? "Autism is a potentially severe neurological condition affecting social functioning, communication skills, reasoning, and behavior. It is considered a "spectrum disorder," meaning that the symptoms and characteristics of autism can present themselves in a variety of combinations, ranging from extremely mild to quite severe" (Fergus 2002 para.1). Autism was first reported in 1943 by a Dr. Leo Kanner of John Hopkins University. Dr Leo Kanner based his theory on 11 children who showed signs of withdrawal from human contact, this started at age 1 between the years of 1938 to 1943. In the 1940’s, the research of autism was so rare and this was a new case, Dr. Leo Kanner based the disability to be schizophrenia which in the eyes of the parents they thought they were at fault. In the 60’s, that is when the knowledge of autism and the treatments came clear. (Edelson Para. 8) Having the basic history of autism will let people understand where and how Dr. Leo Kan ner had come across the disability. Some people have never heard about autism and the treatments that go into helping someone with autism. The three main points that will be discussed are treatment, prognosis, and the quality of life. Having a child with autism can make life difficult but with therapy and treatment children with autism can grow to be what society calls normal. With a child who has been diagnosed as autistic, this starts the wheels turning of what is to do next. The diagnosis of autism is based on I.Q. tests and observations; this will introduce what needs that the child may have. As physicians observe children with autism and evaluate how severe each child may be. Depending on the severity of the children depends on the course of treatment th... ...riskfactors Autism Research Institute. (2008). What is autism? Retrieved August 29, 2008, from Autism Research Institute: http://www.autism.com/autism/index.htm -Autism Society of America. (n.d.). Unique needs and abilities. Retrieved August 29, 2008, from Autism Society of America: http://www.autism-society.org/site/PageServer?pagename=life_edu_unique Autism Spectrum Disorder program. (2000) Wichita State University. Retrieved from September 20, 2008, from http://webs.wichita.edu/?u=vbain&p=/AutismSpectrumClinic/ Pediatrics (Oct 2005): 54(10). General OneFile. Gale. Apollo Library. R etrieved from September 20, 2008 from . American health line. (2007). Pediatrics: Reports on Autism. Retrieved on September 20, 2008 from University of Phoenix Library. Lee LC (2007) Quality of life. Retrieved from September 20, 2008 from http://www.ncbi.nlm.nih.gov/sites/entrez

In times of conflict Essay

Conflict is both certain and unavoidable. Although conflict is mostly a terrible thing, it is because of conflict that the true nature of ordinary people is seen. The way people behave in times of conflict show who we are and how we are seen in civilization. There are some who, motivated by fear, conduct themselves in a disgraceful way during conflict but there are some who are able to rise above and act in extraordinary ways in times of conflict. This is evident in the history of Oskar Schindler, one of few who cared for the Jewish community during the holocaust and managed to save 1,200 Polish Jews. People don’t need to be known to be motivated to do great things, the unknown protester referred to as â€Å"Tank Man† risked his life during the Tiananmen Protests†¦ The defiance of â€Å"Tank Man† are also shown in the film Paradise Road as the women of a Japanese POW camp during World War 2 rebel by the use of a vocal orchestra. The Holocaust is one of the w orst things to happen in history, Nazis treated Jewish people like animals and killed over 6 million of them. Although the Jewish community was seen as an inferior race that didn’t deserve to live, there were many that sought to help them. Many people would hide Jewish families in their houses, risking their lives to save others as they knew it was the right thing to do. Oskar Schindler is an example of how an ordinary person can do extraordinary things during conflict, throughout the holocaust he managed to save approximately 1,200 Jewish people. As being a part of the Nazi party, Schindler was an unlikely ‘hero’ for the Jewish people, he was a businessman who made his money out of exploiting a cheap source of labour, the Jews. Schindler was a wealthy man, but he gave it all up to save the Jewish people that he employed, his courage and audacity saved over 1,200 Jews from the ‘final solution’, but left him with nothing, except respect from the Jewish community. Schindler saved these people through bribery and his ammunitions factory. He persuaded German offi cials to agree to build a camp for his workers close to the factory to cut down travel time and cost, he also bribed the guards and smuggled in food, clothing and medication to the camp. Schindler continued to make his factory a safe haven by continuing to bribe guards to make them stay outside the fence and denying entrance to anybody who hadn’t had his permission, Schindler would even sleep in his office at night to stop the `night calls’ the Gestapo (the ‘secret police’ of Nazi Germany) would make. Schindler’s factory was useless to the German army,  Schindler made sure that there was no working armoury coming from it. With his boldness came great danger, Schindler was arrested several times and was only saved through his Nazi party connections. When the war was over Schindler was honoured by the Jews but rejected by his own countrymen. Although Schindler is a very well-known person, there are many who remain nameless despite their great actions during conflict. People don’t do extraordinary things for fame or recognition they do it because they know it’s the right thing to do. Twenty years ago, on June 5, 1989, following weeks of huge protests in Beijing and a crackdown that resulted in the deaths of hundreds, a lone man stepped in front of a column of tanks rumbling past Tiananmen Square. The moment instantly became one of the most iconic images of the twentieth century, a symbol of the protests as well as a symbol against oppression worldwide, an anonymous man referred to as the ‘Tank Man’ acted in defiance and was seared into people’s minds around the world. The man stood in the middle of a column of approaching Type 59 tanks. With nothing or no one but 2 shopping bags in each hand the man was able to get the tanks to stop, as the tanks repeatedly tried to drive around the man, he simply followed in a show of nonviolent action, stopping the tanks further progression. After the tanks stopped their engines the man climbed on top of the tank and began talking to the driver. The man’s identity still remains a mystery and the menti on of the man is frowned upon in China but because of the tank man’s courageous act, people around the world use him as a symbol of oppression. The same defiance can be seen in the film Paradise Road. When looking at the tank man and references of paradise road, what is revealed is the inner courage and defiance that comes out in times of conflict when their life is on the line. During World War 1 many innocent women and children were captured and detained in Japanese prisoner of war camps. The true story of Vivian Bullwinkel, Betty Jeffrey and many others formed the basis of the film. As Japan never signed the Geneva Convention women and children were never off limits and were treated just as bad as men, as the ones the Japanese despised the most were â€Å"Europeans, then prisoners, then women†. The poor treatment, living condition, sexual harassment and constant oppression caused many of the women to start a vocal  orchestra as a way of keeping their spirits alive. One of the main characters that came up with the idea of an orchestra, Margaret, understood that many of the women in camps willpower to survive had vanished and realised the orchestra would boost morale of the prisoners. By the end of the film, Margaret passes away and although the women are not strong enough to sing for her funeral they begin to smack rocks together in a beat. As normally the Japanese would not allow such noise, this act is a direct defiance to them, showing that they still have a bit of control. It is clear to see, through conflict such as the holocaust that Oskar Schindler was involved in, the Tiananmen Protests where the unknown defiance of ‘Tank Man’ was seen, along with the defiance of the prisoners in the film Paradise Road, show that people are definitely capable of extraordinary things when under the influence of conflict.

The Fall of Constantinople essays

The Fall of Constantinople essays During the fifteenth century, the crusades had spent their force. Even though they were originally started to turn away Muslim armies and unite Christendom the exact opposite occurred. Constantinople fell in 1453 before Turkish Muslim conquerors. It was renamed Istanbul and turned into the seat of the Ottoman Empire. When Mehmed II was twenty-one he decided to sign a treaty with the Hungarians and the Venetians. He knew that these were temporary measures, which gave freedom for movement for a small amount of time. After a successful expedition against his adversary Ibrahim the Emir of Karamania, his plans were postponed. He returned to his capital, Hadrianople, in May 1451, where he began his great project. First he wanted to isolate the Byzantine capital. During the winter of 1451 he began recruiting builders that were familiar with the military, who would be able to build a great fortress on the Bosporus. The construction began in mid April of 1452. It was known as the Rumeli Hisar. This new fortress complimented the one on the Anatolian shore. This shows that the Sultan was the master of the straits. Because of this all ships entering the Black Sea had to pay tolls. If they declined they would be sank. Towards the end of 1452 Venetian ship tried, and was sunken by and the crew of thirty was taken prisoner. This let the Venetian and Genoese governments know that conflict was soon to break. Constantinople was beginning at any moment. There was very little help and under the command of Giovanni Giustiniani Longo, nearly 700 armed men sailed on two Genoese vessels headed for the Byzantine capital. The ships arrived on January 29, 1453, and Giustiniani was chosen head of defense by the emperor. Four hundred men were enlisted for Genoa and the other three hundred were held on the island of Chios. He composed the largest Western deputation. Venice also allowed the emperor to recruit Creta...

Essay on Cheating in the Classroom †Easy Results or Future Problem

Essay on Cheating in the Classroom – Easy Results or Future Problem Essay on Cheating in the Classroom – Easy Results or Future Problem? Essay on Cheating in the Classroom – Easy Results or Future Problem?Unfortunately, cheating is a rather widespread practice among students. There are students who believe that cheating is a normal practice and do not see anything wrong in it. Sometimes cheating is worth more effort than normal study practice but students still turn to this practice. Among possible reasons I see not serious attitude to the study process. Students who do not correlate their future success and knowledge they obtain in the classroom do not understand that fake success in the classroom is temporary and will turn into great problems in the future. In addition, the very idea of reaching any goal using dirty methods can cause serious problems and become fatal for the future career.In video Faking the Grade: Classroom Cheaters† the authors express an idea that cheating results in further cheating and makes other feel uncomfortable unless they join the people who cheat.   I think that only peopl e who are too much dependant on the opinion of others and do not have well-defined moral and ethical standards can follow cheating practice. As long as individual has his or her defined moral position he or she will not join the group who perform ethical doubtful actions. At the same time adherence to such behavior justified to join the group of people may be an indicator of extreme dependence of social surrounding.The authors of the movie also state that even good people can turn to dishonesty and cheating when they are placed in situation when they are made to do so. For some people cheating may seem an easy way out, others do not realize seriousness of their behavior and possible negative consequences. Researches state that people who turn to cheating in collage or at the University will most probably use it as normal practice in their further life. To my mind, honesty, same as kindness, generosity and compassion belong to the qualities of well-developed personality and they are natural to all humans. Even worst criminals feel they do something wrong when they commit crimes. Each person has an inner feeling of right and wrong and cheating is recognized as wrong and destructive pattern of behavior even if we do not admit this. Sometimes cheating seems to be an easy way out but it has negative long-time consequences and it has negative impact on our personality.

Analysis of Credit Card Debt Essay Example | Topics and Well Written Essays - 250 words

Analysis of Credit Card Debt - Essay Example How much of the minimum payment goes towards interest? How much of the minimum payment goes towards the principal? If you do not want to share an actual balance or do not have a credit card, calculate these amounts using an imaginary credit card balance. Now, examine the terms of one of your credit cards or other revolving debt. Are there other charges that the credit card company is applying to your account? Are you receiving a special rate for a limited time? Does your card charge an annual service charge or an inactivity fee? Examine a credit card bill (or other revolving debt) and see how long it will take to pay off your debt if you paid only the minimum payments (you can also use an online calculator like the one at http://www.bankrate.com/calculators/managing-debt/minimum-payment-calculator.aspx What steps could you take to pay off this credit card (or debt) sooner? Determine the percentage of the principal that you need to pay down in order to pay off the credit card in the time frame of your choosing. Many Americans find themselves amassing large amounts of credit card (or other revolving) debt at an early age. What advice concerning the use of credit cards and the fees they charge would you provide to a young adult planning on getting a credit card? One needs to understand the fundamentals of the above calculation method. The credit card debt is revolving debt. Minimum monthly payment will not reduce it to zero. It means that one will be paying interest on interest. An example: $29.50. In month 2 interests were calculated on this amount. Interest will be calculated on the same amount in month 3. This is called revolving debt. It happens when the debt is not paid in full. Credit card debt is revolving

Money and Payments Coursework Example | Topics and Well Written Essays - 250 words

Money and Payments - Coursework Example However, with electronic payment systems, commercial law uses solutions designed to transfer funds or assets electronically over long distances. For instance, hotels and banks simply swipe credit cards over ATMs or counter machines to transfer funds and verify information regarding the linked account and its holder. Technological advancements will certainly continue to lower transaction costs by reducing the steps involved with each transaction verification and user authentication protocol (Mastrianna, 2012). In addition, commercial law will grow to integrate more technological innovations in its regulations and allow for smoother transactions among financial institutions, and ultimately lower transaction expenses. The United States government can improve the accuracy of its measurements by encouraging open trade with overseas economies and a new economic incentive platform (Forrest, 2014). This incentive platform offers free cash to the public so that they can buy goods and services rather than pay for bills or invest. The government can make this cash available by lowering taxes, creating more employment opportunities, subcontracting fewer employment opportunities, stabilizing the national budget, enhancing infrastructure, and providing small commercial platforms (Forrest,