Novo Industry

Novo Industri Novo Industri, located in Denmark, produces pharmaceutic products and industrial enzymes. Its most master(prenominal) pharmaceutical product is insulin, accounting for over 80% of the accompany´s pharmaceutical gross revenue. Novo is the world leader in industrial enzymes, with 50% of the world market. The company intended to be an international leader in industrial, biochemical and health care products, plow and systems, and believed that leadership could be achieved by continuing Novo´s employ of innovative advances. Novo´s heavy investment in research resulted in improvements in insulin technology. The Monocomponent porcine insulin had impurity levels of only tenth part that of competing brands. Sales of this product accounted for 80% of the company´s insulin gross revenue in 1981. Novo developed semi-synthetic human insulin in 1980. Novo products are condition in 120 countries with 97% of sales being neutral Denmark. In 1981, Novo held one t hird of the world insulin market, 60% of the watt European market, 70% of the market in Japan, and 30% of the UK and Australian market. Novo also had a 4% participation in the U.S. market. Novo´s sales increased more that 40% in 1981. Insulin securities industriousness and Industry Analysis The insulin market is not uniform worldwide.

In the united Estates, insulin was sold without a prescription. Pharmacists therefore had some trance on the choice of insulin brands. As a result, price and promotions aimed at the customer or distribution outlets were more important in this market tan elsewhere. In Western E urope, insulin was globally a prescription ! drug. A new prescription was needed to fracture brands. In Japan, doctors bought insulin directly and resold it to patients for a profit. Therefore in these markets general practitioners and patients were little aware of differences among insulin products. In some countries, such as France, pharmaceutical manufacturers had to do some production in bless to sell there. In all countries,...If you want to get a full-of-the-moon essay, order it on our website: OrderCustomPaper.com

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