Backyard Bbq - Spss Exercise

Backyard BBQ Marketing look Group Project 1.0 Table of contentedness: 2.0 Overview 3.0 Research Methodology 4.0 Question 1 4.1 Most serious Factors 4.2 guest characteristics and profile 4.3 Competitive Analysis 4.4 Customer attitude 5.0 Question 2 6.0 Question 3 2.0 Overview: Backyard BBQ (BYBBQ) is a truehearted sustenance eating house chain that has a constitution for selling high tincture straightaway food and specialises in Aussie-styled burgers, fish and BBQ chicken with salads and chips as a side dish. BYBBQ is smell to expand their operations in Australia. One of the key drivers fag the heed decision to make out look into into the incident of expansion is the latest information provided by the Australian potency of Statistics (ABS) on average household phthisis on libertine foods. Additionally, the internal secondary research entropy collected by Backyard BYBBQ senior management has identified cardin al key themes for blood expansion: convenience and quality of food. BYBBQ management are pertain with the potential trend towards health food and the unhealthy sword surrounding the high saturated plenteous content of solid food. Even against the backdrop of a sensed negative scholarship of fast food, the Australian fast-food market is worth $8.

8 billion. In addition, the ABS information reveals the average household expenditure on fast foods and meals out is considerably high compared to other food lively in categories. 3.0 Research Methodology: Our research agency, Endmarket P/L has been approach ed to pioneer market research. The agreed r! esearch methodology is a soft research, randomly selecting respondents (300 people) to answer a face-to-face survey, meeting place data in relation to consumer fast food attitudes. The research took mark at shopping malls and fast food outlets in the Sydney CBD everywhere a seven-day period. With the data collected, Endmarket P/L presents this written report to BYBBQ senior management to provide insight and...If you want to perplex a full essay, order it on our website: OrderCustomPaper.com

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