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Print ads give the advertiser the opportunity to inform, to persuade and to prepare in a much more complex and near less exciting way than does the television ad. alone ads mustiness use certain techniques to constitute attention, create a require and tell how the desire may be satisfied. The Microsoft computer ad which is aimed at business community and women uses techniques such as symbolism, vista and the techniques to gain attention. Symbolism is one of the techniques which create interest in an publicizing. In the ad of the Microsoft computer the image of the father\ boy symbolizes that these computers bring families together. This is clear evident in the quote for certain I am still working, but I am also more or less a portion out more. The signifi tail assemblyce of this quote is that it makes the betoken audience tactual sensation that if they buy this computer they might take on a chance of getting together and have nearly screaming(prenominal) momen ts as a family. Furthermore symbolism is employ to turn in a change in society. For example these days males ofttimes stay at home, take cargon of their kids, whiles women do professional and passing skilled jobs. For example the suit that the women are wearing shows a change in society. Therefore a Microsoft ad does non only grab females attention, it also grabs males attention, and so it makes the advertiser make headway more. Most adverts rely on the techniques of persuasion in suppose to position and persuade its nates audience.

The information use in the advert itself is a persuasive technique and dep ending on the target audience, focuses on a ! product selling point. Microsoft advertisement aims towards businessmen and women. We know this because, from the information provided, advertisement signifies on how Microsoft computer can make life easier for you. This is clearly evident in... This attempt is considerably focused and it gives pretty good examples of what advertising does to the consumer. It is a well thought about and well written see for its level. If you loss to get a full essay, order it on our website: OrderCustomPaper.com

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