How Does Business Ethics Impact Consumer Buying Behaviour In Cosmetics Products – A Case Study Of The Body Shop International Plc

A analyse on the Relationship of somatic class Responsibility (CSRand Consumer buying deportmentof The carcass blackleg International PLC customersTable of ContentsTitle page iAbstract viiChapter I : Introduction1 .1 Background of the necessitate 11 .2 Significance of the consider 21 .3 Objectives of the Study 31 .4 ending 3Chapter II : revue of Related Literature2 .1 Introduction 42 .2 The Cosmetic Industry 42 .3 . incarnate Social Responsibility (CSR ) 62 .4 Consumer Buying Behaviors 122 .5 CSR and buy Decisions 142 .6 Customer Satisfaction and Customer Loyalty 152 .7 The body settle International , PLC value 172 .8 Conclusion 20Chapter III : Methodology3 .1 Introduction 213 .2 research Objectives 213 .3 question Hypothesis 223 .4 info Collection 233 .5 Sampling 283 .6 Questionnaire jailed 283 .7 Pilot Stu dy 293 .8 Reliability and Validity 313 .9 Analysis of selective information 323 .10 Chapter Summary 32Chapter IV : Results and Discussions4 .1 Introduction 354 .1 gender 354 .2 .2 civilised mess 364 .2 .3 get along 364 .2 .4 Educational Attainment 384 .2 .5 Nationality 394 .2 .6 Number of eld Stayed with The soundbox condescend 404 .2 .7 Type of Customer 414 .2 .8 Customer bearing towards The frame keep going Business 434 .2 .9 Customer hope from The clay Shop 444 .2 .10 Customer Attitude on the unified Values and Campaignsof The body Shop 464 .2 .11 Do Values and Campaigns of the body Shop shanghai Consumer Behavior ? 484 .2 .12 Motives of The consistence Shop as seen by Consumers 494 .2 .13 Does The Body Shop s Motives affect Consumer Buying Behavior ? 51Chapter V : Conclusion and Recommendations5 .1 Introduction 535 .2 Discussion of Findings 535 .3 Managerial Implications 565 .4 Limitations of the Study 565 .

5 Recommendations for Future Research 57List of TablesTable 1 : Stakeholder View of Corporate Responsibility 7Table 2 : Gender 35Table 3 : Civil spot 36Table 4 : Age 37Table 5 : Educational Attainment 38Table 6 : Nationality 39Table 7 : Number of Years Stayed with The Body Shop 40Table 8 : Type of Customer 42Table 9 : Customer Attitude towards The Body Shop Business 44Table 11 : Customer Expectation from The Body Shop 45Table 12 : Customer Attitude on the Corporate Values and Campaignsof The Body Shop 47Table 13 : Do Values and Campaigns of the BodyShop affect Consumer Behavior ? 48Table 14 : Motives of The Body Shop as seen by Consumers 50Table 15 : Does The Body Shop s Motives affect Consumer Buying Behavior 51List of FiguresFigure 1 : commercialize Share by yield Categories 5Figure 2 : The Body Shop International PLC Stakeholders 10Figure 3 : A hierarchical model of consumer goals 13Figure 4 : Gender 35Figure 5 : Civil Status 36Figure 6 : Age 37Figure...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper